CDC Software to acquire Saratoga Systems

Share this content:

CDC Software has continued its expansion into the CRM market by agreeing to acquire Saratoga Systems Inc.

Atlanta-based CDC Software is a wholly owned subsidiary of Beijing, China-based CDC Corp. and a provider of enterprise software applications. Campbell CA-based Saratoga Systems' CRM solutions are designed for, and widely used by large companies in the chemicals, consumer products, energy, insurance and selected manufacturing industries. Saratoga has more than 350 customers globally.

"Our acquisition of Saratoga will represent another logical step in our strategy as vertical industry specialists," said Eric Musser, president of CDC Software, in a statement. "Unlike the slash-and-burn approach of typical consolidators, we believe we are creating real value by expanding the breadth of our industry applications through investments in organic innovation, as well as targeted acquisitions such as this one."

Mr. Musser said the expanded industry coverage CDC Software will have with Saratoga CRM, and its additional proven success with large enterprises, "further strengthens our unique position as vertical industry specialists in the enterprise software markets."

Saratoga CRM forms a strong addition along side the company's current Pivotal CRM applications designed primarily for mid-market companies in the financial services, home building and other manufacturing industries, CDC said. The Saratoga CRM applications are also complementary to the Ross Enterprise solutions for chemicals manufacturers and the recently acquired Respond applications for complaint and feedback management.

Saratoga Systems will be maintained as a separate entity within CDC. Effective upon the completion of the acquisition, CDC Software will appoint Bruce McIntyre, A CDC executive, who will take as general manager of Saratoga.

Terms of the deal with Saratoga were not released. Saratoga has 355 customers and about $25 million in annual revenues, according to CDC. The acquisition should be completed within two weeks.

In recent years, CDC Software has been buying CRM software vendors. In February, for example, it purchased Respond, a British-based feedback management vendor, and in 2004 it acquired Pivotal.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above