CDC Software to acquire Saratoga Systems

Share this content:

CDC Software has continued its expansion into the CRM market by agreeing to acquire Saratoga Systems Inc.

Atlanta-based CDC Software is a wholly owned subsidiary of Beijing, China-based CDC Corp. and a provider of enterprise software applications. Campbell CA-based Saratoga Systems' CRM solutions are designed for, and widely used by large companies in the chemicals, consumer products, energy, insurance and selected manufacturing industries. Saratoga has more than 350 customers globally.

"Our acquisition of Saratoga will represent another logical step in our strategy as vertical industry specialists," said Eric Musser, president of CDC Software, in a statement. "Unlike the slash-and-burn approach of typical consolidators, we believe we are creating real value by expanding the breadth of our industry applications through investments in organic innovation, as well as targeted acquisitions such as this one."

Mr. Musser said the expanded industry coverage CDC Software will have with Saratoga CRM, and its additional proven success with large enterprises, "further strengthens our unique position as vertical industry specialists in the enterprise software markets."

Saratoga CRM forms a strong addition along side the company's current Pivotal CRM applications designed primarily for mid-market companies in the financial services, home building and other manufacturing industries, CDC said. The Saratoga CRM applications are also complementary to the Ross Enterprise solutions for chemicals manufacturers and the recently acquired Respond applications for complaint and feedback management.

Saratoga Systems will be maintained as a separate entity within CDC. Effective upon the completion of the acquisition, CDC Software will appoint Bruce McIntyre, A CDC executive, who will take as general manager of Saratoga.

Terms of the deal with Saratoga were not released. Saratoga has 355 customers and about $25 million in annual revenues, according to CDC. The acquisition should be completed within two weeks.

In recent years, CDC Software has been buying CRM software vendors. In February, for example, it purchased Respond, a British-based feedback management vendor, and in 2004 it acquired Pivotal.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here