CC3 Buys Interest in @Once e-Messaging Firm

Share this content:
CC3 Acquisition LLC, Ivyland, PA, a traditional and online direct marketing services provider, said yesterday that it has acquired a significant interest in @Once, a national provider of strategic e-messaging solutions.


Terms of the transaction were not disclosed.


CC3 offers services such as end-to-end marketing database design and management, direct mail and e-mail marketing, fulfillment and e-fulfillment. It also offers CC3 Source, a line of proprietary list rental databases.


@Once's customers include Nike, Nintendo, Home Shopping Network and Warner Bros.


"Both CC3 and @Once can now provide clients with unfettered access to a broad base of optimal offline and online direct marketing services enabling complete coordination of activities, process controls, cost savings and maximum results," said CC3 president/CEO Don McKenzie, who also will join the @Once board of directors.


CC3 said the transaction continues the company's long-term growth strategy, which began in 2001 with the integration of its five sister businesses, to expand the company's national footprint through organic growth, acquisition and strategic investments.


Last year, Providence Equity Partners acquired a majority interest in CC3 with CC3's senior members purchasing a minority interest. McKenzie said that acquisition gave CC3 "the capital to go about and do exactly what we just did ... do acquisition for strategic investment to help build CC3's integrated direct marketing solution. This is the first move we've made since being acquired."


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here