Catamount Group Gets Acquired Twice

Share this content:
Direct marketing agency Catamount Group said last week that it was acquired by Morex Marketing Group LLC, which subsequently was purchased by CGI Holding Corp. d/b/a Think Partnership Inc., a Northbrook, IL, entity with 12 operating companies.


Catamount Group offers list management, insert management, brokerage, online marketing and Hispanic marketing services. It will stay in its Bethel, CT, location, and CEO Tina MacNicholl will continue to operate Catamount as a division of Morex as well as serve as that company's chief operating officer.


Morex specializes in expectant and new mother marketing through its "babytobee" sampling and free trial service, which has 4 million registrants. Morex co-founders Lloyd Ecker and Robert Moore will continue to lead Morex as co-CEOs.


The addition of these companies fits with the existing services of Think Partnership, which include online and offline marketing, advertising, public relations, branding and shopping-evaluation services; search engine optimization and marketing services, opt-in e-mail marketing and pay-per-click campaign management; online dating; Web design, custom Web-based applications, database systems, managed and shared hosting solutions, e-commerce and high-speed business Internet access; software for affiliate marketing and affiliate marketing services; and online education. Other CGI companies are MarketSmart Interactive, Primary Ads and KowaBunga Technologies.


CGI Holding Corp. will seek formal shareholder approval to change its legal name to Think Partnership Inc. However, it received a warning letter from the American Stock Exchange on Jan. 27 stating that it did not distribute an annual report to its shareholders for the year ended Dec. 31, 2004. It must comply by March 31.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above