Catalog Marketing Services Buys Prefer Network
While maintaining the independence of both players, the deal is aimed to create new marketing opportunities for catalogers.
Privately held and 2 years old, New York-based Prefer offers catalog clients services ranging from prospecting for new customers to modeling existing databases and reactivating house names.
Such services will help St. Paul, MN-based Catalog Marketing Services. Founded in 1982, the company offers marketing and database services, list processing, address hygiene and e-commerce.
Clients of Catalog Marketing Services include FAO Schwarz, Jos. A. Bank, The Territory Ahead, The Sportsman's Guide and Cabela's.