Catalina Wins Patent for Historical Purchase Behavior at POS

Share this content:
The U.S. Patent and Trademark Office has issued a patent to Catalina Marketing Corp. for delivering consumer promotions based on shoppers' historical purchase data.


Called "Method and System for Selective Incentive Point-of-Sale Marketing in Response to Customer Shopping Histories," the patent bears the 6,424,949 registration number. It is meant to strengthen Catalina's loyalty marketing services to manufacturers and retailers.


The patent is 21st in a series of patents from Catalina's Deaton portfolio and 49th overall for Catalina among those issued in the United States. Catalina has more than 100 foreign-issued patents.


According to the St. Petersburg, FL, company, the Deaton patent portfolio includes a number of methodologies and systems for delivering promotions based on historical data. These methodologies and systems cover data processing and analysis as well as delivery of consumer promotions at POS.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here