Catalina Marketing Offers Service Combating Channel Erosion in Supermarket Industry

Share this content:
Marketing services company Catalina Marketing Corp. has introduced a system to help supermarket retailers regain lost share from retailers in other categories.


"As Wal-Mart opens more stores, and pharmacies and mass merchant stores merchandise a lot more food, cleaning products and paper than they ever did before, our food retailers are feeling the squeeze," said Sue Klug, president of St. Petersburg, FL-based Catalina Marketing Services, retail and direct mail. CMS is a division of Catalina Marketing Corp.


Supermarket retailers would use Catalina's service to create individualized communication efforts designed to recapture dollars from eroding categories.


The new system works with Catalina's flagship program, the Catalina Marketing Network, which tracks transactions and allow supermarkets to issue communication based on a customer's order or what that customer has historically bought.


The Catalina Marketing Network is installed in 16,000 supermarkets in the United States, or 70 percent of the supermarket volume. More than half of these stores use the system with historical data, including in combination with loyalty or frequent-shopper programs.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above