Catalina Marketing, A&P Enter Loyalty Partnership

Share this content:
Catalina Marketing Corp., St. Petersburg, FL, said yesterday that it has signed a three-year agreement to supply direct mail, analytical resources and other loyalty marketing services to the Great Atlantic & Pacific Tea Co.

The deal "will allow us to take our loyalty marketing efforts to the next level, to include customer relationship management, category management and customer retention," said Donald J. Sommerville, senior vice president and chief marketing officer at A&P.

Catalina Marketing's loyalty services are designed to enable supermarket retailers to personalize messages based on purchase behavior.

A&P, Montvale, NJ, operates more than 700 stores in 15 states, the District of Columbia and Ontario under the following trade names: A&P, Waldbaum's, The Food Emporium, Super Foodmart, Super Fresh, Farmer Jack, Kohl's, Sav-A-Center, Dominion, The Barn Markets and Food Basics.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above