Carphone Warehouse Business Solutions Implements NetSuite CRM

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On-demand CRM provider NetSuite Inc. said the business solutions division of The Carphone Warehouse, a wholly owned subsidiary of Britain's The Carphone Warehouse Group, has selected its NetSuite CRM+ suite of products.

Business Solutions from The Carphone Warehouse, London, has licensed 400 user seats and will implement NetSuite in three phases starting with sales force automation for prospecting, opportunity management and booking orders; marketing automation for executing targeted campaigns; and customer support and service for all business users of Business Solutions from The Carphone Warehouse.

In light of the successful results its sister company Opal Telecom has achieved using solution form San Mateo, CA-based NetSuite  Business Solutions from The Carphone Warehouse decided to implement NetSuite.

Business Solutions from The Carphone Warehouse  said it is expanding into one of the largest business-to-business telecom providers. Due to the company's rapid growth as a result of the increasing demand for mobile solutions, NetSuite CRM+ will be an important component of its future growth.

Charles Dunstone started the Carphone Warehouse in 1989. Today it is Europe's leading mobile communications retailer, offering customers a wide choice of the latest products. The company operates across 10 markets and employs more than 12,000 people working in stores, support centers, call centers, with online teams and direct sales teams.

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