Carol Wright, Ringling Bros. Test Branded Envelopes

Share this content:
Cox Target Media on yesterday said its Carol Wright cooperative direct mail program has begun testing the display of advertisers' brands on the front of its envelopes.


Some envelopes mailed in Cincinnati and in some New York markets featured the Ringling Bros. Circus logo, Web site address and the message "Don't miss The Greatest Show On Earth" on the front, where Carol Wright usually contains no other advertising. Other envelopes used a see-through "billboard" window on the front of the envelope that displayed a Ringling Bros. coupon underneath, an advertising tactic Carol Wright only recently has been using.


The Ringling Bros. coupon offers a 20-percent discount on tickets and includes an invitation to a pre-show event allowing attendees to interact with human and animal performers. It is the first time the circus has advertised in the co-op.


The Largo, FL, cooperative mailer will charge a premium for the positioning, according to Hollis Thornton, marketing manager at Carol Wright, although she said the pricing for Ringling Bros. was adjusted for the fact that the program is a test. She declined to comment on any of its plans for further testing of the program.


Carol Wright, which targets middle- to upper-income consumers, also said it was moving aggressively" toward recruiting more leisure and entertainment companies as advertisers.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here