Carnival Cruise Lines Picks Firstlogic

Share this content:
Carnival Cruise Lines selected Information Quality Suite from Firstlogic Inc. to help manage its corporate data warehouse, La Crosse, WI-based Firstlogic said yesterday.


Carnival will use the Information Quality Suite to help build a single, enterprise-wide view of customers.


"We recognize that the quality of the information we collect and use is a critical component to successfully target, communicate with and better serve guests who choose one of our Fun Ship cruises vacations," said Diana Rodriguez, director of database marketing for Carnival.


She said the Information Quality Suite identifies and standardizes data elements including customer information, e-mail addresses and account numbers. The software also corrects the data based on secondary data sources to improve matching and provide a more complete base of customer knowledge.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here