**Canada Post Introduces Two New Services

Share this content:
NEW ORLEANS -- Canada Post Corp. announced two new services designed to increase the flow of mail from U.S. direct marketers into Canada at the DMA conference here yesterday.

One service, Dimensional Addressed AdMail, allows direct marketers to send dimensional mail such as free samples and videos at a lower-than-traditional cost from the United States to Canadian customers.

The service, which essentially increases the maximum thickness of regularly addressed AdMail by more than 40 percent, allows mailers to send bigger packages for 30 cents to $1.01 (U.S. dollars) as opposed to the Canadian parcel rates, which can run anywhere from $3 to $9 (USD).

Dimensional Addressed AdMail comes in three sizes -- small, medium and large -- to give users a range of creative freedom while still being cost-effective.

Terry Dunn, director of Addressed AdMail at Canada Post, said the new service is attractive to marketers because it lets them send dimensional mail to Canadians at a lower cost and essentially "stand out, be noticed and get results."

The other service Canada Post introduced was WebDriver, a postcard program designed especially for brick-and-mortar stores with a Web presence, for catalogers with a Web presence, or for pure-play dot-com companies. The service allows these companies to send a postcard direct mail piece -- created exclusively to help increase Web traffic -- for 20 percent less than the regular cost of Machineable Addressed AdMail. The price took effect this month and will continue until March 31. After that, the price may change back or stay the same.

Dunn said that one of the reasons Canada Post introduced this service is "catalogers have stopped sending catalogs to Canadian customers because of the exchange rate. ... This service gives catalogers and Web marketers a cheaper way to get the word out about their sites."

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above