Callahan Creek Debuts Prerogative Brand Arm
The Lawrence, KS, consultancy will use linguistics, ethnography, quantitative research and nontraditional research groups. These disciplines will help marketers understand how women perceive brands and design strategies to convey the appropriate impression.
Plans call for additional offices in New York, Atlanta and San Francisco.
Founded in 1982, Callahan last year posted billings of $35 million from clients like Sprint Corp., Hill's Pet Nutrition and the Kansas Department of Commerce and Housing.