Cable TV Provider Uses Complete Access for Customer Retention, Loyalty

Share this content:

Complete Access LLC announced earlier this week that Charter Reno has used its new stored-value card technology to launch a direct customer-loyalty campaign to combat subscriber turnover in the crowded pay-for-TV market.

Charter Reno is the regional operating divison of Charter Communciations, a provider of cable televison, HDTV, cable telephone, DVR and broadband servcies to 6.2 million subscribers in 40 states. Complete Access, based Portland, OR, uses a next generation stored-value technology to deliver branded customer-loyalty programs to corporations, drive traffic to businesses and save consumers money.

Charter Reno used Complete Access' proprietary VIPspree stored-value technology to launch Charter Rewards.

Under the program, subscribers are mailed a Charter branded magnetic-stripe card that's loaded every month with $500 worth of credit redeemable at businesses in the Reno area, including restaurants and retailers.

The card's $500 value essentially offsets subscribers' monthly cable payments and the termination of any sign-up discounts or enhanced viewing plans, which often prompt subscribers to cancel or switch providers.

The value contained on each Charter Rewards card is subsidized by Complete Access' network of merchants who use the Charter Rewards card as a pay-on-performance advertising vehicle. Merchants only pay for credits they've committed to the program -- such as $5 or $25 per card -- as consumers come in to redeem them.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here