Cabela's partners with Cenex for co-branded card, loyalty program

Share this content:

Outdoor products multichannel retailer Cabela's has partnered with CHS, an energy, grains and food company, to launch a credit  card and loyalty program for CHS' Cenex brand, a wholesaler and retailer of refined fuels.

This is the first card Cabela's credit card division, World's Foremost Bank, has created with another retailer. The companies announced the partnership on October 20.

“The Cenex brand is well-known in rural America, particularly in the West and Midwest, which aligns with Cabela's core customer base,” said Joe Friebe, president and CEO of World's Foremost Bank, in a statement. “Both brands enjoy strong recognition among people who enjoy the outdoors, and this partnership rewards those members with more opportunities for free gear from Cabela's.”

With the co-branded Cenex and Cabela's Club Visa card, members receive double points or 2% in “club points” for purchases made at any of the 1,600 Cenex-branded fueling centers in the US. This is in addition to the benefits of Cabela's own Club Rewards card, which gives users 2% back from Cabelas.com, retail and catalog purchases.

Friebe added in a statement that the offering of additional points aligns with the company's long-term strategy by “leveraging these engaged customers to drive brand recognition and market share.”

Club members with the co-branded card will also receive discounts and invitations to members-only events. The card has no annual fee. It will be promoted by CHS online and in Cenex fueling centers.

Cabela's reported revenue for the second quarter of $549.2 million, a year-over-year increase of 4.4%. Net income for the quarter totaled $9.1 million.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above