Cabela's Aims to Forecast Weather-Related Demand

Share this content:
Outdoors outfitter Cabela's will use analytical software to predict how weather could affect demand for its products so the retailer can better manage its inventory and catalogs, the company said yesterday.


Designed by Planalytics Inc., the software, known as Impact LR, can provide long-range forecasts of consumer demand and contain details down to the ZIP-code level, a Cabela's executive said.


Impact LR can predict how weather will affect seasonal business up to one year in advance.


Sidney, NE-based Cabela's, markets hunting, fishing and outdoors gear through catalogs distributed nationwide and in 120 countries.


Planalytics, Wayne, PA, is a supply chain planning firm.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here