BuyMedia Purchases Tapscan

Share this content:
BuyMedia Inc., a Web-based company that lets media buyers and broadcast firms negotiate advertising sales, said yesterday that it has agreed to acquire software firm Tapscan.


Financial terms were not disclosed.


The announcement marks BuyMedia's second major acquisition in six months as it tries to gain market share for the online transactions of broadcast ad sales.


Tapscan, Birmingham, AL, has installed its sales software in 90 percent of the TV stations and cable systems across the country. In April, BuyMedia bought Marketron, a company that has developed sales software for 80 percent of the nation's radio stations.


BuyMedia, Burlingame, CA, has connected the stations using Tapscan or Marketron to its Web site, widening its marketing selections available for media buyers.


The Tapscan purchase shows BuyMedia is dedicated to providing a Web site for marketers in the broadcast and cable media, said Christopher Todd, analyst at Jupiter Communications, New York.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here