BTB Site Makes Its Pitch Via E-Mail

Share this content: plans to roll out an e-mail campaign to promote its expected launch today.

The site, which allows workgroups to share information on the Web, will target industries it believes are best suited to use the service.

Accountants will be the first group targeted. Huddle247 will send out 75,000 e-mails to lists compiled by and 24/7 Media. The e-mail messages will explain the site and will offer 60 days of free service. The service normally costs $20 per month.

The site also will advertise in's weekly newsletter, which goes out to 65,000 accountants. In addition, it is providing the Tip of the Week for's 15,000-person e-mail newsletter.

Banner ads will run on a number of targeted sites, including, and

The benefits of e-mail marketing are the speed and measurability of the medium, said Katherine Fotch, vice president of database marketing at Huddle247, Santa Anna, CA. "[In addition to] responders and converters, you get those who opened the offer, which gives you another valuable metric. Especially when you look at different lists. I'd never know that in terms of direct mail."

The problem, however, is that you sacrifice accuracy, Fotch said. "E-mail marketing is in its infancy. It hasn't gotten to the point where the compilation methods are as stringent and rigorous as they are offline. Offline, the lists are a lot more seasoned with a lot more data behind them. It's to be expected."

The site plans to launch a direct mail campaign in the fall to reach those missed through the online marketing campaign. "If you can't catch them with a banner or an e-mail, you can't tell them the story as well as you can with a direct mail piece," Fotch said.

The site will run a second campaign next month targeting 75,000 architects, engineers and contractors. The offer will be reduced to a 30-day free trial, but project tools for architects will be offered.

In the fourth quarter, Huddle247 will target the film and entertainment industry with its e-mail marketing efforts.

It also plans to introduce print and radio in the fourth quarter. However, "being a dot-com, with our method of delivery being the Internet, the crux of our marketing is going to be online," Fotch said.

Other online elements will be added in the fourth quarter to target small businesses as a whole. The site plans to advertise with, and offers custom-designed Internet business solutions that enable work team members to manage projects, documents and processes online from any geographic location.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here