BTB Search Engine Will Track SKUs

Share this content:
Targeting manufacturers and retailers, 1-800-Database Ltd. next month will launch, a business-to-business search engine for high-resolution product images and comprehensive data.

Intended to serve as an online clearinghouse in the supply chain, SKUfinder will digitize product images, collect and archive data, and manage and distribute that information to manufacturers, online and offline retailers and other marketers.

"It's like being the Yahoo of BTB business, in terms of helping manufacturers give the correct information to the retailer, reduce the redundancy, reduce headaches and errors, and reduce the number of [FedEx shipments] and the number of people handling that data," said Freda Counceller, spokeswoman at 1-800-Database.

Beta testers include Petco; Tools America; and online grocers, and Royal Ahold's

Paying visitors to the site at can search for product images and information by universal product code, brand name, category, manufacturer item number, keyword and description.

Such image and product data can be used for online stores, Web pages, Internet and print catalogs, point-of-purchase and signage, kiosks, data mining, sales automation, in-home shopping programs, shelf displays and category management.

The need for clear images and pertinent product information becomes more critical as online shopping and buying become more prevalent. Online retailers, in particular, have to match the clarity and variety of images offered in catalogs, said Bradley Geilfuss, president of New York start-up Liquidsite Inc.

Geilfuss, whose company produces pictures embedded with transaction-enabling data that pop up as the computer mouse scans over them, said the larger issue is trust.

"I think that people are a little more willing to believe when they see a picture of something, especially in an online retail situation," Geilfuss said, "because then it's the real thing."

Counceller said 1-800-Database, Norcross, GA, has collected data on categories such as housewares, stationery, wine and spirits, pet supplies, hardware, lawn and garden, health and beauty care, groceries and automotive accessories.

Coverage is in-depth. In the grocery category, for example, 1-800-Database collects up to 275 data fields per product. And products are photographed from seven angles.

A team at the manufacturer's end with private access to SKUfinder constantly updates the product images and information.

"If the product is sponsored and supplied by the manufacturer, there is no fee involved," Counceller said. "If the products are not sponsored, retailers pay a fee through the credit card, and they can download the image or they can search and come to us to subscribe annually. Or they can do a la carte for access as they need it."

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above