BTB Database Firm Debuts Prospecting Tool

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Business-to-business database firm idEXEC has introduced idPROSPECT, a tool it said delivers customized prospecting lists based on a client's customer file.


To use idPROSPECT, clients must provide idEXEC with a list of their most profitable customers, which are then modeled against the database to create a list of targeted prospects.


"Allowing our clients to easily and cost-effectively custom-target the prospects that have the highest propensity to buy their products is the best way to help them quickly and efficiently maximize revenue and profits," said Peter Malamas, president of idEXEC, New York.


The idEXEC database tracks 425,000 decision-makers at 65,000 public, private, government and nonprofit companies. It identifies each contact by business title and one of 48 possible executive and managerial job functions and is thus able to differentiate among employees with the title vice president, for instance. The database is also linked to company news and financial information from the Thomson Investor Network.


The database is compiled from customized survey letters, telephone research and the monitoring of news services. Contact information includes telephone and fax numbers, company location, industry, sales volume, number of employees, job title, job function and gender.


IdEXEC is a unit of infoUSA, Omaha, NE.


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