Brylane to Cut 5% of Executive Jobs

Share this content:
Brylane announced yesterday that it will eliminate 5 percent of its executive workforce as it reorganizes its catalog business.


As part of a strategic operating plan, the company will divide its catalog business into three groups in an attempt to focus more on product development and catalog presentation. The groups include Special Size, Misses Apparel and Brylane Home Lifestyle.


"This new structure will enable us to improve our products and presentation, while offering greater service to our customers," said Russell Stravitz, Brylane's chairman/CEO. "We believe these actions will strengthen our business by utilizing shared talent and lowering our cost structure, thus improving our bottom line."


Kevin Doyle, Brylane's executive vice president, will manage the Special Size group, which includes Lane Bryant, Roamans and King Size in New York.


Steve Goldberg, president of Brylane's Home Lifestyle Group in New York, will manage the Misses Apparel Group on an interim basis. That unit includes Chadwick's, Lerner and Jessica London. Goldberg also will continue to oversee Brylane Home.


Stravitz said the company's decision to reduce overhead by restructuring was difficult, knowing that jobs would have to be eliminated. The company, however, did not release how many people would be affected by the cuts.


"Even in this challenging market environment, we remain confident in the future of the Brylane business and look forward to the new model promoting growth and profitability," he said.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here