British Airways Picks Prime Response

Share this content:
British Airways has announced that Prime Response, Boston, and its marketing automation software Prime Vantage will handle its first customer marketing campaign delivered through Ocean Wave, British Airways' largest ever database project. Prime Vantage will manage all customer communications held on the database.


Ocean Wave is replacing more than twenty globally-distributed databases, giving British Airways a single view of all its customers at any one time. British Airways will use Prime Vantage to contact its customers through mail, a call center and the Web. Ocean Wave is a phased program, the first of which was completed this month and is a database of 5 million customers, including Executive Club members.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here