Bristol-Myers Squibb Will Use Fair, Isaac System for E-CRM Campaigns

Share this content:
Bristol-Myers Squibb, a health and personal-care products company, signed a four-year contract this week with Fair, Isaac and Co. Inc. for its MarketSmart Decision System.


Bristol-Myers Squibb, New York, will use MarketSmart to manage its consumer database initiatives and direct-to-consumer communication within its U.S. Medicines Group. It will help Bristol-Myers Squibb start multichannel electronic customer relationship management campaigns.


Specific financial terms were not disclosed. The deal is the San Rafael, CA, company's largest MarketSmart contract in the retail market and the first in the pharmaceuticals market.


MarketSmart links critical aspects of e-CRM -- including data warehousing, analytics, multichannel marketing, campaign management, data mining and decision technology -- to deliver channel-optimized marketing and consumer information campaigns in hours instead of days.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here