BPA Worldwide tweaks publishers' data widget

Share this content:

Media auditor BPA Worldwide has refined the publisher widget it launched in early December based on customer feedback, DMNews has learned.

In addition to daily online data, the tool now compiles data by month to align with the way advertisers view metrics. The widget tracks audited Web traffic for online media buyers, including page impressions and unique browsers, using Nielsen Online technology.

“Advertisers don't buy by the day, so we adapted the tool to compile data based on the calendar month,” said Glenn Hansen, president and CEO of BPA.

The widget will now also compile both monthly data and the prior day's data.

Peter Black, SVP of business development at BPA, said that the company “wanted to convey the immediacy with which we could produce data.”

“However, most sites express their traffic in monthly terms, so we wanted the tool to use the same nomenclature in the buying and selling process,” he said.

The revamped tool officially debuts in mid-January.

Publishers can use the tool with their online media kits. So far, more than 200 publishers have signed on to use it.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above