BPA Releases Loyalty Program Criteria

Share this content:
BPA International released guidelines Friday for loyalty program marketers that allow participants to redeem points for subscriptions. The guidelines define the criteria for loyalty program rewards to count as qualified paid circulation.


The new criteria for qualified point programs include the following: participants must elect to participate; points must be awarded from transactions; points must be accruable; points awarded at enrollment must offer non-magazine products/services; magazines must not represent more than 75 percent of the program; points must be assigned monetary value; non-magazine products must be equal to the lowest-value magazine and documentation of redemption must be made.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above