Bowe Bell and Howell selects mySAP CRM

Share this content:

Bowe Bell and Howell said it would use mySAP Customer Relationship Management to help drive process efficiencies across its service organization and deliver a more intimate level of customer service.

Walldorf, Germany-based SAP AG is a business software provider. Its mySAP CRM solution has helped the companies in more than 25 industries make the most of relationships with customers by capitalizing on customer insight, improving front-line efficiency and effectiveness, streamlining critical business processes across and beyond customer touch points. The system also quickly adapts to changing business and customer needs.

Wheeling, IL-based Bowe Bell and Howell, a manufacturer of document processing and postal solutions, will roll out mySAP CRM initially within its North American service organization. Later, Bowe Bell and Howell will extend the implementation through parent company operations worldwide.

Bowe Bell and Howell said its CRM system lacked the integration and reporting capabilities necessary to proactively alert service agents with the most up-to-date customer account information.

With mySAP CRM, the company said it would be able to ensure that customers receive the service and support necessary to maximize the value of their investments.

Using the knowledge management and business intelligence capabilities within mySAP CRM, Bowe Bell and Howell will have an updated view of each service employee's certifications, education and experience. When a service request comes in, the company can ensure that each customer is serviced by the most qualified technician.

In addition, for faster resolution of customer requests, Bowe Bell and Howell will link the mySAP CRM application to its existing geo-spacial system, enabling the selection and dispatch of the most appropriate service technician at the closest customer location.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above