Borders adds options to Rewards loyalty program

Share this content:

Multichannel book retailer Borders revamped its “Rewards” loyalty program September 1, adding paid options.

The paid Rewards Plus program, which costs $20 per year, gives customers 40% off the list price of hardcover best-sellers, 20% off the list price of select hardcovers, 10% off the purchase price of most other items and free shipping on online orders.

Members of the free program receive 30% off the list price of hardcover best-sellers and free shipping on online orders of $25 or more.

Borders also has added a gold tier to its free option. Customers who spend at least $150 in a year will be able to earn “Borders Bucks” at a quicker rate and receive a personal shopping day — in which they receive 10% off most items in the store.

“We knew there was an opportunity to take our program to a whole new different level,” said Bill Dandy, SVP of marketing at Borders. “More than anything, we saw this as an opportunity to be much more engaged with our consumer through a much more effective approach to not just our loyalty program but CRM, as well.”

Borders Rewards is also focused on teachers. Any educator who is a member will receive a personal shopping day, as well as 25% discounts on eligible items. Beginning October 1, parents, friends and families may donate Borders Bucks they've accrued to their favorite teacher, who can use them to purchase school supplies or personal items.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above