Book Excerpt: 'Who Are Our Must-Have Customers? 7 Steps to Winning the Customer You Haven't Got'

Share this content:
Customers are the lifeblood of your company. And on any given day, there are two different types of people who patronize your business. Core customers are your biggest fans. They love what you do, and they're willing to pay a fair price for it. Best of all, you can count on them to come back again and again. They 're the famous 20 percent of your customer base that provides the equally famous 80 percent (or more) of your profits. Over the long haul, your core customers are the only ones who truly earn their keep -- and they're the ones who will guarantee your future success.


Opportunistic customers see your products or services as commodities. They don't care whether they buy it from you or a competitor, and they'll pull out their wallets only when the price is right.


Click below to access the book excerpt:


http://www.dmnews.com/pdffiles/musthave.pdf

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above