BoldFish Offers Rapid E-Mail Streaming

Share this content:
BoldFish Inc. is expected today to announce Express Network, an e-mail delivery service designed to eliminate bottleneck problems that slow large campaigns.


The service was built to work with BoldFish's server. The package costs $30,000 for a list of 100,000 recipients per year. Companies also can use their own servers and license Express Network for a fee determined by how many gigabytes per month are used in the campaigns.


Regardless of whether a company uses its own servers or BoldFish's, the e-mails are eventually sent to the Express Network server, which was designed to handle more than 1 million messages. The server is located one router from Yahoo and Hotmail, which the company said would hasten delivery.


The router location lessens the possibility of campaigns being temporarily obstructed by bounced e-mail and spam clutter, said Barbara Tallent, president/CEO of BoldFish.


The system allows bulk e-mails to be targeted to individual recipients. For example, an apparel marketer could search a database for people who bought red sweaters last year and send each person a personalized message.


BoldFish, Santa Clara, CA, plans to target financial companies, e-commerce sites, customer service firms and publishing houses. The company will partner only with firms that use only opt-in lists.


"Financial firms are a [key] target because they aren't exactly in the position where they want to be tied to spam," Tallent said.


The service can be purchased from BoldFish or from one of its third-party vendors, such as Broadbase Software Inc., Menlo Park, CA.


Visit www.boldfish.com for more information.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above