BMC Software Selects Epsilon as Direct Marketing Agency of Record

Share this content:

Epsilon has signed a multiyear contract with BMC Software Inc. to serve as its direct marketing agency of record.

Epsilon, Wakefield, MA, is  a provider of multichannel marketing services, technologies and database solutions. Founded in 1969, Epsilon is an Alliance Data company.

Houston, TX-based BMC is among an expanding group of companies now taking advantage of the full end-to-end capabilities of Epsilon and Epsilon Interactive including consulting services, creative development, direct mail and e-mail marketing execution.

Having relied since 2003 on Epsilon's analytics solution to better understand the needs, behaviors, preferences, expectations and economics of its worldwide customer base, BMC selected Epsilon because of its  e-mail technology platform, creative and ability to build customer loyalty.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Latest Jobs:

Featured Listings