BlueSky Marketing Picks TransUnion for Campaign Management

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BlueSky Marketing Group said yesterday it has incorporated TransUnion's new Prospects on Demand campaign management technology into its credit-based direct mail campaigns. The new technology will help identify qualified buyers, enhance response rates and increase vehicle deliveries for its automotive dealer clients, the company said.


BlueSky Marketing Group, San Ramon, CA, is an automotive direct marketing company that provides high-quality, special finance Internet leads, targeted credit-based direct mail and specialized conversion services for its participating franchise automotive dealers.


BlueSky Companies Inc. is the parent company of BlueSky Marketing Group Inc. and BlueSky Financial Services, a nationally licensed finance company.


Prospects on Demand is a turnkey solution that gives BlueSky clients direct access to Chicago-based TransUnion's multi-source database and advanced analytics and decision tools to optimize their direct mail marketing campaigns.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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