Blue Martini Offers New Software

Share this content:
Blue Martini Software, San Mateo, CA, plans to ship Blue Martini Marketing, its new offering for marketing and campaign management, customer targeting and analysis, later this quarter. It is one of four new Blue Martini Software applications targeting separate lines of business -- commerce, marketing, channels and services.


The software is designed to give marketers the ability to observe customer behavior, segment and score customers based on the analysis of these behaviors, as well as to create and execute personalized outbound campaigns delivered via e-mail, direct mail, the Internet, wireless devices or call centers.


The tool captures campaign results and analyzes them to gain insight and track success. The results can also be integrated with additional Blue Martini and third-party applications, allowing marketing professionals to manage interactions with their customer and prospect base.


The application's features include campaign management; outbound e-mail management; data warehousing and reporting; data mining and visualization; personalization, data extraction, transformation and cleansing tools; integration; work flow; and packaged integration with Blue Martini Commerce, Blue Martini Channels and Blue Martini Service.


For more information, call 650/356-4000.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here