Blue Martini, IBM Team on Retail Solutions

Share this content:
Blue Martini Software and IBM Corp. will develop four new solutions for IBM eServer systems used by retailers, the companies said yesterday.


The Blue Martini Retail Advantage Bundles, which are designed to automate retail CRM best practices, will be available for Clienteling, Gift Registry, Loyalty Programs and Relationship Marketing.


The bundles can be deployed across any retail channel including stores, Web sites, e-mail, direct mail and call centers. They will combine Blue Martini's Retail CRM applications with IBM's technology offerings. The bundles:


· Clienteling, which provides customers messages, targeted promotions, event details and suggested merchandise through store-based kiosks, point-of-sale devices, personal computers and wireless handheld devices.


· Gift Registry, which includes a multichannel wish list synchronized among the store, Web site, kiosks, wireless devices and call centers in real time.


· Loyalty Marketing, which will let retailers pull customer loyalty point levels from a data warehouse and automatically generate offers and communications via e-mail or when the point levels are nearing specified milestones.


· Relationship Marketing, which lets marketing and merchandising teams roll out event-triggered, multi-step campaigns across all sales channels cost-effectively. This bundle can be used as a stand-alone application or with existing sales and marketing applications.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here