BizLand Selects Epsilon to Provide Customer Management Solution

Share this content:
Epsilon, a database marketing services provider, said yesterday that BizLand Inc., an online resource center for small businesses, has selected the company to design and build a custom marketing platform and provide member profile analysis of BizLand's customer base.


The solution will enable BizLand to develop and deliver more relevant, customer-driven communications and strategically implement services that address the needs of its fast-growing online small-business community, according to Epsilon. Both companies are based in Burlington, MA.


Epsilon will consult BizLand on selecting the most appropriate touch point campaign management, call center and query reporting tools. These tools will be integrated with Epsilon's database solution where the collected data will be analyzed, allowing BizLand to evaluate and refine its member communications.


BizLand, through its Web site, BizLand.com, offers free and low-cost services for small businesses such as Web site hosting, e-commerce storefronts and business promotional tools. BizLand members receive discounts on business products and services, as well as access to a forum to exchange ideas.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here