Biopharm Firm Picks StayinFront for CRM

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StayinFront Inc., a provider of enterprise-wide CRM applications, said yesterday that biopharmaceutical company Enzon Pharmaceuticals Inc. selected StayinFront hosted customer relationship management software.

Enzon Pharmaceuticals, Bridgewater, NJ, discovers, develops and commercializes therapeutics to treat life-threatening diseases, specializing in oncology and hematology, transplantation and infectious disease.

Enzon will use StayinFront Pharma 9.2 and StayinFront's turnkey data quality services to drive sales force effectiveness and provide sales representatives with improved, standardized databases.

StayinFront Pharma 9.2 interfaces with internal and external data streams to give reps a complete view of their customers updated daily. StayinFront Data Quality Services features advanced customer master management and profiling tools that help ensure data accuracy, completeness, compliance and standardization.

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