BigStar Entertainment Sells DM Division to Expression Engines

Share this content:
BigStar Entertainment Inc., New York, a retailer of videos and DVDs, yesterday said that it has sold its direct marketing division Advaya Inc. to interactive marketing agency Expression Engines for an undisclosed amount.


Privately held Expression Engines, New York, said it plans to incorporate Advaya's technology into its services.


"We purchased a hardware and software solution that gives us an e-mail sending engine," said CEO Al DiGuido. "We were going to build it on our own using our existing technology people."


DiGuido said that as part of the acquisition, BigStar Entertainment will transfer eight technology specialists to Expression Engines.


Advaya offers a variety of e-mail marketing services and products, including Advaya Direct 3.0, a personalized, targeted e-messaging and e-mail service.


No one at BigStar Entertainment was available to comment.


The sale of Advaya follows BigStar Entertainment's decision in October to retain Bank of New York's BNY Capital Markets Inc. as a financial adviser. BNY Capital Markets has been assisting the company in "evaluating strategic opportunities," which includes the sale of assets such as Advaya.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above