Bickert Forms Database Marketing Consultancy

Share this content:
Jock Bickert, a database marketing expert who pioneered the first household-based segmentation system, announced that he has started Database Psychologist, a database marketing consultancy in Denver.


Bickert left Denver-based Looking Glass Inc., the company he founded in 1995, in late October of last year.


Bickert said Database Psychologist would help clients improve consumer marketing performance.


"Marketers need more than sophisticated modeling and/or audience targeting to reap the benefits of true consumer understanding," he said. "The 'whys' of consumer behavior often remain major question marks. A 'database psychologist' can effectively address those 'whys' and help marketers complete the process of cost-effective communication with customers."


Prior to founding Looking Glass, Bickert founded National Demographics & Lifestyles.


In addition to numerous industry awards, Bickert was elected to the Direct Marketing Association's Hall of Fame in 2002. Bickert has a B.A. in psychology from Princeton University, an M.A. in clinical psychology from the State University of Iowa and further graduate work toward a Ph.D. in clinical psychology at the University of Colorado.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here