Beryl, CPM Improve CRM for Indiana Health Network

Share this content:
The Beryl Companies and CPM Marketing Group released details of a project yesterday that integrates their technologies to provide personalization and an improved customer experience for Indiana's Community Health Network.


Beryl, Bedford, TX, is a provider of outsourced healthcare customer service. CPM, Middletown, WI, offers customer relationship management marketing solutions for care delivery organizations.


The health network has worked with Beryl and CPM for several years but the alliance represents the first operational real-time call center/CRM integration linking the Beryl call center to the health network's CPM database of nearly 825,000 household records.


When an individual responds to a marketing call to action, a Beryl adviser captures key demographic information. If the individual is found in the database, the adviser then receives real-time prompts with additional intelligence to strengthen the consumer relationship.


If the individual is not found in the database, it searches its national database of 125 million households, returning relevant information and similar real-time prompting. Among the data delivered through the CPM interface are segmentation variables that recommend the areas of highest customer need.


"This integration allows the caller to feel recognized and allows our health system to leverage the technology of two leaders to provide excellent customer service, build loyalty and increase revenue," said Jack Frank, vice president of business development at Community Health Network.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here