BeNOW Teams With smartFOCUS
The agreement lets BeNOW use smartFOCUS' smartMARKETER Intelligent Marketing applications as a component of BeNOW's hosted database marketing solution. It also permits BeNOW to resell smartFOCUS software.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.
A new report reveals the challenges with customer data and the steps marketers are taking to fix them.
There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.