Beauty supplier makes up custom mag

Share this content:

Exclusive Beauty Supplies (EBS), a distributor of beauty items for salons, is launching a custom magazine called X Factor this summer as part of its push into new distribution territory.

EBS, which works exclusively with independent salons, recently extended its distributing license from its home state of Florida into Georgia, Alabama and Mississippi. The company tapped Marketing Matters to help create and distribute its 24-page glossy following a multiagency review.

X Factor will be mailed to all 30,000 salons in the four-state area three times this year — in August, September and November — and is slated for bimonthly publishing in 2010. The magazine is a way for EBS to touch every salon in the area, even those that sales reps don't get to, and is designed to help the distributor open new accounts.

MacDonald Kennedy, director of sales and marketing for EBS, explained that the growth of big, corporate distributors inspired him to use EBS' independent business model to appeal to customers.

“There's a David and Goliath thing now that's made it possible for us to go out and tell a different kind of story about how we're old-fashioned and independent and a small business just like our clients,” Kennedy said.  

X Factor will also help EBS reach consumers, who can only buy EBS products through their salons, directly. The pricing section of the magazine is designed as a pull-out, so that salon owners can remove it and then place the glossy magazine in their waiting rooms.

Marketing Matters is also helping EBS with a digital version of X Factor, which will be e-mailed to salon owners who opt in. In addition, the agency has created a Web site, ExclusiveBeautySupplies.com.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here