BCC Software Adds Suppression

Share this content:
BCC Software Inc., Rochester, NY, a presorting and list management software provider, said this week that it added suppression services to its BCC Data Services offering, which is used along with Mail Manager 2010 and Mail Manager 2010 LE software.


Using these services before dropping direct mail campaigns lets mailers identify and omit recipients who do not wish to receive a specific offer or who may be unlikely to respond. This minimizes waste while increasing projected response rates and improving return on investment, BCC Software said.


BCC's suppression services include:


· Mail Preference Service. Managed by the Direct Marketing Association, this list includes people who opted not to receive ad mail.


· Deceased master file suppression. This flags addresses whose primary residents have died (according to the Social Security Administration and other sources).


· Prison suppression. Compares list data against a national directory of addresses identified as prisons.


· Pander files. Uses written requests from outside organizations to have a name and address removed from mailing lists.


· Business/shopping center addresses. Compiled from regional white pages listings.


· College addresses. Compares addresses to a database of about 220 ZIP codes assigned to colleges or universities.


· Military ZIP codes. Flags addresses featuring ZIP codes corresponding to military installations.


· Nursing homes: Matches addresses against those identified as nursing homes.


· Relative input of another's death. Similar to deceased master file, but consisting of written do-not-mail notifications from a relative of a deceased person.


· Retirement homes. Similar to nursing home suppression, this service isolates addresses identified as retirement homes.


· Trailer park. Flags mobile home/trailer park addresses.


Melissa Campanelli covers postal news and CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here