Barclays Bank Implements Teradata CRM For Customer Management

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Barclays Bank PLC said yesterday it has implemented Teradata's customer relationship management software, along with the company's professional services and additional data warehouse processing capacity.


Barclays is a United Kingdom-based global financial services providers.


Barclays Bank's Teradata CRM solution will deliver highly targeted and event-triggered multichannel marketing campaigns.


Barclays Bank said it signed on with Teradata after launching a successful six-month proof-of-concept with Teradata last year.


Teradata is a division of NCR Corp.


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