Barclays Bank Implements Teradata CRM For Customer Management
Barclays is a United Kingdom-based global financial services providers.
Barclays Bank's Teradata CRM solution will deliver highly targeted and event-triggered multichannel marketing campaigns.
Barclays Bank said it signed on with Teradata after launching a successful six-month proof-of-concept with Teradata last year.
Teradata is a division of NCR Corp.