Barclaycard US launches loyalty shopping program

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Barclaycard US, the payments business of financial services company Barclays, has launched a shopping platform for more than 1,000 co-branded card programs. The platform will enable cardholders to automatically earn discounts, rewards, miles and cash back for on- and offline purchases with participating retailers.

The financial services company is partnering with Barnes & Noble, Carnival Cruise Lines, LL Bean and Travelocity.com, among other brands, to provide an “accelerated rewards program,” said Eric Crozier, senior director of new product development at Barclaycard US.

“Instead of earning one point per dollar spent, consumers can earn one to 10 additional points with our program,” he said. The program is available to Barclaycard's more than 3 million customers.

“Consumers have dialed back on their credit card spend,” said Crozier. “There has been a shift in the marketplace. There's much higher competition in being able to capture card spend. We look at partnering with the best brands to leverage that loyalty as a means to provide additional value to our cardholders.”

The program, “Barclaycard RewardsBoost,” will deliver deals in multiple varieties, including daily, short-term deals, seasonal deals that last for a week or a month and ongoing long-term deals. At launch, 1,400 offers will be available.

The financial services company will market the platform through email, card-statement messaging, statement inserts, banner ads, website placements, call-center messaging and in new account packages, said Crozier.

Barclaycard is not working with an advertising or marketing agency on the launch, he added.  

Cartera Commerce, a marketing technology services provider, created the platform. Barclaycard selected Cartera 12 months ago after an RFP process involving three technology services providers, said Crozier. He would not reveal the other vendors.

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