Bank One to Phase Out

Share this content:
The two-year lifespan of is about to be cut short, as parent company Bank One Corp. said that all Wingspan services will be integrated into, the banks online division, by fall.

Bank One will transfer all 225,000 Wingspan customer accounts, and the Wingspan brand will be phased out entirely as part of the transition. The company said that because Bank One's online services mirror those offered through Wingspan, customers should not be affected by the transition.

"When we started, our intention was to attract customers interested in online-only banking. We are making this transition, because it is more economical to have one brand online and retail customers are more familiar with Bank One's online channel," said Stan Lata, spokesman for Wilmington, DE-based Bank One.

Bank One has brand recognition through its established retail relationships in 14 states, Lata said. The transition will allow the company to reduce its marketing budget and save money by servicing all clients through a common back office, he said.

Bank One began alerting Wingspan customers on Thursday about the coming changes through e-mails and an announcement on the Web site, The company will also send direct mail to its customers over the next two to three weeks further explaining the transition. provides full service online banking to roughly 800,000 customers.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above