Bank of Montreal Signs Up Unica
The Bank of Montreal will use IMPACT to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.
It will put Furgiuele & Company to work mapping clients' customer journeys.
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.