Bank of Montreal Signs Up Unica
The Bank of Montreal will use IMPACT to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.
Almost all marketers find analytics useful.
Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.