Bank of Montreal Signs Up Unica
The Bank of Montreal will use IMPACT to increase its marketing efficiency through automation and to maximize marketing ROI by precisely targeting campaigns across a variety of channels.
Sara Spivey, CMO of Bazaarvoice
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
Three new, key data points are coming into focus