Bank Installs NCR Marketing Technology

Share this content:
Database and transaction technology provider NCR Corp., Dayton, OH, this week said it would supply its Relationship Optimizer software suite to Bank of America. The Charlotte, NC, bank will use the technology to leverage the information in its database by creating highly targeted, event-driven marketing programs through multiple channels. NCR Corp. said Bank of America was one of 10 companies worldwide installing the software. Other banking firms in Europe, Japan and Australia are also using the technology, along with an online travel company, an airline and European and Korean telecommunications companies.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above