Bank Installs NCR Marketing Technology

Share this content:
Database and transaction technology provider NCR Corp., Dayton, OH, this week said it would supply its Relationship Optimizer software suite to Bank of America. The Charlotte, NC, bank will use the technology to leverage the information in its database by creating highly targeted, event-driven marketing programs through multiple channels. NCR Corp. said Bank of America was one of 10 companies worldwide installing the software. Other banking firms in Europe, Japan and Australia are also using the technology, along with an online travel company, an airline and European and Korean telecommunications companies.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above