Avis Europe Deploys SPSS Software

Share this content:
Avis Europe Plc is using software to improve insight into its customer activity, SPSS Inc. said yesterday. Avis will use the results to develop customer profiles and segment its data more accurately so it can improve its sales and marketing campaigns across Europe.


Avis Europe is the leading car rental company in Europe, Africa, the Middle East and Asia.


Loading links....

Welcome to DMN Email Week - our dedicated look at email marketing. Following along here.

Sign up to our newsletters

Latest Jobs:

Featured Listings