Autobytel sells RPM business to CallCommand

Share this content:

Autobytel Inc. has sold its Retention Performance Marketing business to CallCommand for $7.6 million.

RPM was Autobytel's multichannel customer relationship management system. The business, including its 53 employees, has been acquired by CallCommand. CallCommand will continue to provide customer service to all current RPM customers.

RPM integrates customer segmentation with personal communication, including e-mail, telephone, Web site and print media. Automotive dealers currently use RPM to deliver automatically welcome letters or e-mails for new-car buyers and service customers and to send service reminders and tailored campaigns on a regular basis based on each customer's specific spending, purchase and visitation habits. RPM also offers customers reporting and analysis capabilities.

Irvine, CA-based Autobytel president/CEO Jim Riesenbach said in a statement that the transaction "is an important step toward the execution of its stated media-centric strategy and our goal of delivering enhanced long-term value to our shareholders."

As part of this strategy, Autobytel's next-generation consumer Web site, MyRide.com, was launched in a beta version on June 26. As the first vertical search engine for the automotive marketplace, MyRide.com delivers search results from across the Web, integrated with multimedia and user-generated content on topics ranging from purchasing and aftermarket to ownership and enthusiasm.

CallCommand is a Cincinnati-based provider of integrated and automated, personalized communications. Its online LifeCycle Management Solutions has voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and other two-way communication streams open to customers.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above