Audio Book Club Inc. Will Partner with

Audio Book Club Inc., Morristown, NJ, announced yesterday its agreement to launch a strategic marketing alliance with online auction company,

The two companies will integrate their marketing efforts through co-branded online campaigns and cross-promoted Web site banner advertising following the upcoming launch of Audio Book Club's new media portal at The new media portal will also be linked to's Web site at

In addition, said it will soon unveil Classics, Liquidations, and TV. In the interim, Audio Book Club will give all 2 million of its current customers, a pre-registered membership ID for access to the Web site.

Audio Book Club Inc. is the world's largest marketer of audiobooks

through its membership club which markets and sells audiobooks through direct mail catalogs and the Internet at

The company says it is proceeding with its planned investment in through Quantum Partners LDC ("Quantum"). Details were not disclosed.
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