Atkins Selects BeNow For CRM

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Database marketing services provider BeNow said yesterday that it was selected by Atkins Nutritionals Inc., creator of the Atkins Nutritional Approach, to develop its customer relationship management initiative.

Atkins, Ronkonkoma, NY, provides convenience foods, supplements, baked goods, snacks, condiments and information for consumers who adopted the low-carbohydrate lifestyle. The company's products are sold in the natural, nutritional, food, mass and drug retail channels as well as direct through its catalog and Web site.

Atkins wants BeNow, Wakefield, MA, to help identify and meet its customers' needs through database marketing technology, strategic guidance and operational excellence support.

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