ATA Airlines Deploys Teradata Solutions

Share this content:
ATA Airlines Inc. announced yesterday that it implemented data warehouse, customer relationship management and revenue management solutions from Teradata, a division of NCR Corp.

ATA, Indianapolis, is operating a Teradata data warehouse, Teradata CRM 5.0 and Teradata Revenue Management Intelligence to enhance its ability to analyze passenger profitability and optimize customer service.

Previously, ATA maintained 45 different data sources covering activities from customer service to fleet maintenance.

Teradata lets the company combine all of these data sources into one place, which has lifted the take rate -- the acceptance of marketing programs offered to passengers -- 2 percent.

"With Teradata, our analysts and managers have a single view of our data, whether they are working to optimize profit on a certain route or improve the way we engage our customers," said Glen Baker, vice president of information services at ATA. "Our revenue management and CRM experts draw from the same data, allowing the company as a whole to operate more efficiently and effectively."

Other benefits the airline expects include the ability to identify significant customer events, rapidly deploy communications, improve revenue management performance measurement and improved forecast accuracy.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above