ATA Airlines Deploys Teradata Solutions

Share this content:
ATA Airlines Inc. announced yesterday that it implemented data warehouse, customer relationship management and revenue management solutions from Teradata, a division of NCR Corp.


ATA, Indianapolis, is operating a Teradata data warehouse, Teradata CRM 5.0 and Teradata Revenue Management Intelligence to enhance its ability to analyze passenger profitability and optimize customer service.


Previously, ATA maintained 45 different data sources covering activities from customer service to fleet maintenance.


Teradata lets the company combine all of these data sources into one place, which has lifted the take rate -- the acceptance of marketing programs offered to passengers -- 2 percent.


"With Teradata, our analysts and managers have a single view of our data, whether they are working to optimize profit on a certain route or improve the way we engage our customers," said Glen Baker, vice president of information services at ATA. "Our revenue management and CRM experts draw from the same data, allowing the company as a whole to operate more efficiently and effectively."


Other benefits the airline expects include the ability to identify significant customer events, rapidly deploy communications, improve revenue management performance measurement and improved forecast accuracy.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above